Most promotional gifts see little modifications applied to them. For example, shirts caps and umbrellas are produced, and the only thing added to them is the imprinted logo or name of the business using them for promotions. This in itself is sometimes a sign of lack of imagination because modifying promotional gifts is an important aspect to make the gift a lot more presentable to the recipients and therefore more beneficial to the company in so far as the promotion goes.
On the other end of the spectrum, some promotional gifts are witnesses to heavy modification such as those Promotional Keychain types that come with other amazing add-ons that make them not only great advertising tools but as effective and efficient devices. acrylic keychain
Simplicity versus Impact
Simplicity in promotions refers to using promotional gifts that can be readily given without any modifications and more designing, thereby giving a lot of savings for the company. The flip side of this is that recipients give little credit to companies using gifts that are not properly thought of. This is why some promotional companies opt to use promo gifts that can create an impact in their targeted market.
An example of an otherwise simple promotional gift that is made more dramatic with some modification is a Promotional Keychain. Today, they are not just simple metal key rings. They would normally sport the following features:
- Stress ball keychains. This is the perfect promo item to be given to those who face stress on a daily basis. Made of rubber, these balls provide great stress relievers when pressed or crushed.
- Lights keychain. This type of keychain features a small flashlight or signal lights that you can attach to your bike at night. The portability and compact size of the keychain makes it an ideal source of light during hiking and camping trips.
- Some Promotional Keychain types are known as electronic keychains. This type of keychain comes with other add-ons like a flash drive, digital photo storage, or may even come with a mini voice recorder. These keychain, except for the flash drive variant, requires a small battery to run. Compared to other promo items that come with certain modifications, this group is decidedly a lot more expensive, which is the reason why only top-end companies use them for promotions and marketing.